They can be tempting. You’re shopping at the large local store and the shelves are simply filled with holiday gift baskets at incredible prices. But is it really a bargain? Let’s compare …
Large box stores have their gift baskets in the store in early fall. Due to the quantities they need, manufacturers often build and assemble these baskets starting in early summer. Result: the product in these baskets is already 6 months old when you present them as a gift.
Specialized gift basket companies start planning their projects for the next few years as soon as the holidays are over. They buy containers starting in January, but their shelf stable FOOD product doesn’t arrive until late October early November at the earliest, so your gift is as fresh as possible. Fresh products like cookies, popcorn, etc. they are cooked to order.
Large box stores use curled ribbons or bows and clear fragile (cheap) cellophane to wrap and coat their gifts giving the baskets a more “productive” look that detracts from the message you want to convey when making a gift basket.
Specialized gift basket companies use superior quality decorative cellophane and hand tied bows made from scratch, giving the gift a warm, homey feel. The cart looks like you took the time to select something special instead of picking it up on your weekly shopping excursions.
Large stores don’t offer a delivery service, which means you have to deliver the gift yourself or pay for a courier to do it for you. It takes a lot of planning and organization on your part to get the baskets delivered beyond your city.
Gift basket specialty stores are experienced in shipping and delivering. Many times across the country or continent. They know how to carefully package and ship your gift so it arrives in pristine condition.
Big box stores do not allow any customization. You just buy what they have. Most gift basket companies will just be happy to personalize your gift to make sure you get exactly what you are looking for.
So you see, the old adage “you get what you pay for” is really relevant here. What message do you want to send to your family, friends and important customers?
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